Bank of America Merrill Lynch Alibaba Coverage video

Bank of America Merrill Lynch brought in Story Inc. Asia to shoot their Alibaba coverage offering. In 2013 USD$250 billion was sold on Alibaba marketplace thats moire than the combined figure for Amazon and eBay. In China, Alibaba commands roughly 80% of the country's growing e-commerce market. Expecting Alibaba to remain the largest eCommerce name in China. In light of it's U.S. IPO, BAML launched coverage of Alibaba with price estimate of $80. Lit & shot by John Elphinstone, edited by Simon Fuller and produced by Niall Phelan.

Bank of America Merrill Lynch Alibaba Coverage video

Bank of America Merrill Lynch brought in Story Inc. Asia to shoot their Alibaba coverage offering. In 2013 USD$250 billion was sold on Alibaba marketplace thats moire than the combined figure for Amazon and eBay. In China, Alibaba commands roughly 80% of the country's growing e-commerce market. Expecting Alibaba to remain the largest eCommerce name in China. In light of it's U.S. IPO, BAML launched coverage of Alibaba with price estimate of $80. Lit & shot by John Elphinstone, edited by Simon Fuller and produced by Niall Phelan.


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