Integrated Marketing
Sheraton Corporate Challenge Web series
26/11/11 Filed in: Brand Video | Corporate Video
Sheraton Hotel & Resorts, part of the Starwood Hotel Group, has launched their Sheraton Fitness programmed by Core Performance. To promote it they are running a month long Sheraton Corporate Challenge to find China’s fittest company. The contestants have to increase their fitness over the campaign period. Their agency Zzo Creative hired Story Inc. Asia to produce the reality style viral web series. Edited and motion graphics by Yen Wan and by Stuart Rankin. Produced and directed by Niall Phelan.
Tweets by @StoryIncAsia